Monthly Archives: April 2011

Yes to AV – Where do you want to go for a drink?

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There’s a fair number of unofficial ‘AV isn’t that complicated’ posters and videos doing the rounds.

This execution uses the analogy of a group of people deciding where they want to go for a drink to explain it.

This (and many others) are nicely put together and certainly help demystify the AV system.

However, what the Yes camp have been struggling for throughout the campaign is that silver bullet sentence that explains as well as it convinces.

Labour Yes to AV – Wipe the smile off their faces

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‘Wipe the smile’ is a classic piece of opposition messaging.

This execution tries to convince Labour supporters that voting yes to the referendum is as important as voting Labour in the upcoming local elections.

I think it works. Labour people are constantly worrying about what the ‘Labour’ thing to do is and this poster plays on that insecurity nicely.

No to AV – One person, one vote

The ‘No’ campaign have released a very powerful poster that communicates the complexity of the Alternative Vote system.  People find politics confusing and complicated at the best of times, so telling the electorate that a new system may be even more mystifying is bound to make them react against it.

‘One person, one vote’ is also a founding principle of democracy in the minds of most people, so by insinuating that a new system might affect that cornerstone, this poster will certainly rile up those less informed about the detailed implications of the referendum.

This poster also allows the ‘No’ campaign to claim that it’s educating the electorate about the facts, rather than slinging mud.  In fact, the implication that AV would end ‘one person, one vote’ in the broader sense – as opposed to the fact that one will be able to enter votes preferentially  – is one of the more misleading claims that has been communicated in the campaign thus far.

No 2 AV video features Alan B’stard

Alan B’stard is up there with the great fictitious political characters and this broadcast ‘in favour’ of the alternative vote system doesn’t disappoint.

Very amusing and highly impactful.  I’m amazed it has had only around 5000 views after being live for 5 days.  Just goes to show how little the level of national interest there is in this referendum.

All anyone in the mainstream media seems to want to write about is The Royal Wedding (I curtsey as I type),  so maybe one of the campaigns should use that as creative platform.

Amnesty International ‘iPad ad’

There’s quite a clever technique used in this ad that aims to raise awareness and drive sign ups around the issue of torture for Amnesty International by TBWA/Berlin.

We’re all very used to seeing iPad app demonstrations and this is a nice distortion of it.

Not the most arresting video in the world, but it puts the amount of money and attention we lavish on gizmos and gadegets into sharp relief.