Labour deploy strategic judo

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to…

Susan Hall: birds of a feather

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti.…

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week…

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only…

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The…

Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship…

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of…

If a British political party is perceived to have the strongest leader and is also seen as the most trusted…

On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed. The event featured…

I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for…