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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Labour attack Reform UK on NHS: they’ll make you pay

Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel…

“Elbows up!” – Mike Myers features in Liberal Party ad with Mark Carney

The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism.  Set on…

Election advertising regulation: it’s time for a change

Election advertising in the UK is barely regulated.  That might come as a shock to many voters, given the role…

Political Marketing and Management Degree

If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting…

Carers Christmas Charity Single by Ed Davey

How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? …

Labour’s paid media push promoting Investment Summit benefits

Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the…

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche…

Kemi Badenoch: the new generation candidate

Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. …

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party…

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a…

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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