Your Party: A strong political brand

Correction: the orange, the logo and the slogan are not “official” but are part of the grassroots movement The political … More

The proof of importance of political branding

There’s new research by the Center for Campaign Innovation which underscores the critical role of campaign logos in shaping voter … More

What is a political brand? Me vs ChatGPT

There has been a lot of discussion recently about the impact on content writers of ChatGPT, a prototype artificial intelligence … More

Starting a political movement

A new range of tools, from online poll makers to crowdfunding platforms, have made creating and running a professional political … More

Political logos and candidate branding

Today I appeared on BB2’s Daily Politics, presented by Jo Coburn, to discuss political logos with former Conservative Culture Secretary Maria Miller … More