Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new … More

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a … More

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More