The Labour Party’s advertising in the 2024 general election

The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More

Labour’s eve of poll push

As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More

Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast

The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More

Two types of election ad: persuasion and conversion

At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More

Rachel Reeves fronts new poster campaign

The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More

Labour’s persuasion message varies by audience

The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old … More

Proving the effectiveness of election advertising

Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More

Jon Richardson in a bath explaining Sunak’s hedge fund career

The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson … More

Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work … More

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in … More