General election theme songs

What song should the Labour Party choose for their general election campaign anthem? ‘Changes’ by David Bowie, according to new … More

Political ads are often a barometer for electoral success

Ben Houchen and Andy Street were both incumbent Conservative metro mayors in tight re-election races. I predicted that Houchen would … More

Sunak partners with Instagram influencers to deliver economic message

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Former Conservative MP’s ad van blown off the road

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The … More

Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Sunak steals Christmas

Politicos may cringe, but Sunak’s Home Alone-style film got box office reach and helped make the PM a more likeable … More

Conservatives release ‘3 years of Keir’ faux dossier

The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux … More

Tories in London rebrand to “City Hall Conservatives”

The Conservative London Assembly Members have created a new brand to represent their organisation: City Hall Conservatives. They’ve defined the … More

Conservatives “they work for unions” attack campaign

The Conservatives are trying to pin any voter resentment around disruption caused by the huge rise in industrial action on … More