Sadiq Khan’s 5 pillar advertising strategy

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Labour deploy strategic judo

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti. … More

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only … More

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The … More

Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship … More

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of … More

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed. The event featured … More