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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Tories in London rebrand to “City Hall Conservatives”

The Conservative London Assembly Members have created a new brand to represent their organisation: City Hall Conservatives. They’ve defined the … More

Conservatives “they work for unions” attack campaign

The Conservatives are trying to pin any voter resentment around disruption caused by the huge rise in industrial action on … More

Is next general election going to be a 1992 re-run?

William Hague, a former leader of the Conservative Party, has apparently drawn similarities between the state of his party in … More

A look back at the USA’s 2022 political advertising

AdImpact has compiled a report that looks back at political advertising in the USA’s 2022 election cycle. It features in-depth … More

Target Talk: turning out for reproductive freedom

Welcome to another episode of Target Talk. The Democrats have shared one of the audiences they built for online advertising … More

What is a political brand? Me vs ChatGPT

There has been a lot of discussion recently about the impact on content writers of ChatGPT, a prototype artificial intelligence … More

Trump launches 2024 Presidential campaign

Trump has announced he’ll run in the 2024 Republican Party Presidential Primary. The most interesting thing about his speech was … More

Labour posters trash Truss

The Labour Party have shared some new poster ideas by their ad agency with the media. The ads have appeared … More

Democrats use Instagram reels to help achieve reach

Instagram’s algorithm is aggressively favouring Reels to try and catch-up with TikTok. If you post a reel on Instagram you’re … More

Labour’s parliamentary primary process: candidate bio videos shed new light

I love the fact that Labour’s parliamentary primary election process is now taking place in full view of the public … More

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One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto.

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