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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Conservatives “they work for unions” attack campaign

The Conservatives are trying to pin any voter resentment around disruption caused by the huge rise in industrial action on … More

Is next general election going to be a 1992 re-run?

William Hague, a former leader of the Conservative Party, has apparently drawn similarities between the state of his party in … More

A look back at the USA’s 2022 political advertising

AdImpact has compiled a report that looks back at political advertising in the USA’s 2022 election cycle. It features in-depth … More

Target Talk: turning out for reproductive freedom

Welcome to another episode of Target Talk. The Democrats have shared one of the audiences they built for online advertising … More

What is a political brand? Me vs ChatGPT

There has been a lot of discussion recently about the impact on content writers of ChatGPT, a prototype artificial intelligence … More

Trump launches 2024 Presidential campaign

Trump has announced he’ll run in the 2024 Republican Party Presidential Primary. The most interesting thing about his speech was … More

Labour posters trash Truss

The Labour Party have shared some new poster ideas by their ad agency with the media. The ads have appeared … More

Democrats use Instagram reels to help achieve reach

Instagram’s algorithm is aggressively favouring Reels to try and catch-up with TikTok. If you post a reel on Instagram you’re … More

Labour’s parliamentary primary process: candidate bio videos shed new light

I love the fact that Labour’s parliamentary primary election process is now taking place in full view of the public … More

Do not disturb peace door hangers

Replica hotel door hangers saying “Do Not Disturb… Peace in Northern Ireland” have been left on the door handles of … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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