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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Is next general election going to be a 1992 re-run?

William Hague, a former leader of the Conservative Party, has apparently drawn similarities between the state of his party in … More

A look back at the USA’s 2022 political advertising

AdImpact has compiled a report that looks back at political advertising in the USA’s 2022 election cycle. It features in-depth … More

Target Talk: turning out for reproductive freedom

Welcome to another episode of Target Talk. The Democrats have shared one of the audiences they built for online advertising … More

What is a political brand? Me vs ChatGPT

There has been a lot of discussion recently about the impact on content writers of ChatGPT, a prototype artificial intelligence … More

Trump launches 2024 Presidential campaign

Trump has announced he’ll run in the 2024 Republican Party Presidential Primary. The most interesting thing about his speech was … More

Labour posters trash Truss

The Labour Party have shared some new poster ideas by their ad agency with the media. The ads have appeared … More

Democrats use Instagram reels to help achieve reach

Instagram’s algorithm is aggressively favouring Reels to try and catch-up with TikTok. If you post a reel on Instagram you’re … More

Labour’s parliamentary primary process: candidate bio videos shed new light

I love the fact that Labour’s parliamentary primary election process is now taking place in full view of the public … More

Do not disturb peace door hangers

Replica hotel door hangers saying “Do Not Disturb… Peace in Northern Ireland” have been left on the door handles of … More

Labour: a fairer, greener future

Labour released a new slogan in time for their party conference this year: “a fairer, greener future” and they’re using … More

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Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻

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