Opinium have done some polling for The Observer on the Labour attack ad which caused a stir over Easter. There’s … More
Author: Benedict Pringle
The threat of generative AI to our democracy
Generative AI is already having a profound and lasting effect on the advertising industry and political advertising is by no … More
Labour attack ad on Sunak re: child sexual assault backfires horribly
This is a masterclass in how NOT to do a piece of attack advertising. Negative political ads should remind voters … More
Conservatives release ‘3 years of Keir’ faux dossier
The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux … More
Trump’s 2024 campaign narrative
On 21st March 2023 Trump launched his first Facebook advertising campaign since he left office and four days later he … More
Target Talk: the SNP leadership election
Welcome to another episode of Target Talk. The primary election to replace the SNP’s leader is underway and there are … More
Labour launch new slogan
The Labour Party have released a new slogan today: Build a better Britain. It looks like it’s replaced “A fairer, … More
Labour plans 5 missions for general election campaign
Keir Starmer will announce on Thursday that The Labour Party will stand on a platform of five “national missions” at … More
Tories in London rebrand to “City Hall Conservatives”
The Conservative London Assembly Members have created a new brand to represent their organisation: City Hall Conservatives. They’ve defined the … More
Conservatives “they work for unions” attack campaign
The Conservatives are trying to pin any voter resentment around disruption caused by the huge rise in industrial action on … More
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