Today marks one year since the 2024 UK general election and to coincide with this anniversary, I’m launching a new project: The Political Marketing Podcast.
This podcast is a space to explore how political parties, candidates and campaigning organisations win hearts, minds and votes. I’ll be speaking to strategists, creatives, consultants, academics and insiders working at the sharp end of political persuasion to understand what works, what doesn’t, and what’s changing.
My first guest is someone who has helped shape the very field this podcast will explore: Professor Jennifer Lees-Marshment. She is one of the world’s leading thinkers on political marketing and the co-editor of a new book titled ‘Political Marketing and Management in the 2024 UK Election’, to which I was delighted to contribute a chapter.
In our conversation, we unpack how political marketing emerged as a discipline, how the 2024 election campaigns were shaped by strategic communication, and what lessons political professionals can take into future contests. We talk about Labour’s shallow appeal, the ethics of political advertising, the collapse of the Conservative brand, and the influence of special advisers in modern campaigns.
Whether you’re a campaign professional, a student of politics, or just politically curious, I hope you’ll find the podcast a useful window into the machinery of modern electioneering.
You can listen to The Political Marketing Podcast on Apple, Spotify, YouTube and all major platforms. If you enjoy it, please subscribe, rate and share. It really helps with discovery.
Here’s to thoughtful conversations and hopefully a few useful insights along the way.
politicaladvertising.co.uk 