In Australia The Liberal Party’s core narrative is to frame the choice at the ballot box as ‘practical solutions for improving cost of living’ versus ‘lofty ideals and lies’.
Here’s examples of two content themes the Liberals are deploying which support this narrative, one negative, one positive.
Negative: Reminding voters that Labor’s leader Anthony Albanese backed the losing side in the Voice referendum. They’re using it to frame him as out of touch with mainstream Australians. It’s a line that plays well with voters wary of symbolic politics during tough economic times.
Positive: the Liberals are offering tangible economic relief, exemplified by their proposed 25 cent per litre fuel tax cut – a simple, relatable policy aimed squarely at households feeling the pinch.
Together, these messages reinforce a consistent narrative that the Liberals are focused on the cost of living, while Labor is distracted. It’s tight, focused campaigning.
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