The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism.
Set on an ice rink, there’s a lighthearted exchange between Austin Powers star Myers and Prime Minister Mark Carney where the politician tests the comedian as to whether he’s truly Canadian.
As well as tapping into elements of Canada’s pop culture and national pride, the ad resolves by addressing the serious challenges posed by Trump’s aggressive policies.
Myers’ comedic charm shines as he playfully reaffirms his Canadian identity, leading to the ad’s powerful closing moment: Carney’s firm promise that “there will always be a Canada.”
The use of the hockey phrase “elbows up” as a rallying cry at the end adds a clever, culturally resonant touch.
“Elbows up” is a Canadian phrase, popularized by hockey legend Gordie Howe, that has become a rallying cry for Canadians, particularly in response to perceived threats or challenges, essentially meaning “we’re ready to stand up and fight back”.
The phrase has gained prominence in recent times, particularly in response to trade disputes and political tensions between Canada and the United States.
For example, Prime Minister Justin Trudeau used the phrase in his farewell speech to Liberals party members in Ottawa and Mike Myers has previously used the phrase in response to perceived threats to Canada.
Great ad!