Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages.
Objective 1: grow email list
Audience: likely supporters not signed up yet
Creative: sign up to receive manifesto
Objective 2: raise money
Audience: known supporters & previous donors
Creative: don’t let us get out gunned
Objective 3: recruit activists
Audience: existing supporters
Creative: find your local volunteer opportunities
Objective 4: persuade undecided voters
Audience: broad reach in winnable constituencies
Creative: it’s time for a change
politicaladvertising.co.uk 