Mike Bloomberg has paid some of the USA’s biggest meme influencers to create memes which position the former Mayor of New York as lighthearted and self-aware.
The insta accounts that posted the Bloomberg campaign ads have millions of followers. All the ads take the form of fake direct messages from Bloomberg to the influencer.
The memes are deliberately obscure in order to generate amusement. They also acknowledge that the memes are an attempt to make Mike look cool and appealing to younger voters.
A Bloomberg spokeswoman, said: “Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world. While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are.”
This is so freakin’ clever.
politicaladvertising.co.uk 