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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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New political strategies

May 23, 2017 Return to: The future of political campaigning: data, strategies and digital toolsFull resolution (1233 × 311)

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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