Libertas have launched the most interactive, innovate and ambitious piece of political advertising yet created for the EU elections. Supporters can choose a template for an advert, upload a photo and message and then publish it. Not only does it give you the option to send on the advert to friends and prospective supporters, it also serves the advert straight on to myspace.com.
See my example on the top left – don’t worry this is not a sudden diversion from this blogs politically neutral standpoint to plead with you to vote Libertas, but a demonstration of the ease with which one can personalise and use this application.
This is a real lesson in political advertising for the more mainstream parties. If a minority party can create engaging and exciting content why can’t those who aspire to gaining a plurality of votes from the British public?