Gordon Brown has launched a campaign called “Real help now”. The above print has been running in national newspapers this week. The ‘Real help now’ campaign states its objectives as helping the British public through the recession.
The government advertising various measures that might help people through a recession is in itself, obviously, unproblematic. However, “real help now” is a slogan that Gordon Brown has been using regularly since the start of the economic difficulties and often as a rallying cry against what he has dubbed the “do nothing” Conservative Party.
To launch a government funded national campaign by the same / very similar slogan which you have been using to politically attack the Opposition sails VERY close to the proverbial propaganda wind.