According to these seasoned campaigners, the answer is: yes, stupid. In short, attack ads work better than positive messages because: … More
Month: November 2012
PETA: Stay firm and fresh
In honour of World Vegan Month, Fallon London have created a piece of film for controversial animal rights group PETA. … More
Top 10 Political Campaign Ads of the 2012 US Presidential Election
During the course of the 2012 US Presidential campaign 474 unique TV ads (215 by Democrats and 259 by Republicans) … More
How much money was spent on TV advertising by US Presidential candidates in 2012?
The latest data available shows that 75% of all money the Presidential candidates raised was spent on TV advertising. This equates … More
Colin Powell endorses Obama in a rare positive TV ad
Last week, in an interview with CBS, Colin Powell endorsed Obama’s campaign for Presidency. Powell, who was Secretary of State … More
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