The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The…
Sadiq 2016 vs Sadiq 2024: what a difference eight years makes
Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship…
“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning
Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of…
Sunak’s path to victory: leadership and economic competence
If a British political party is perceived to have the strongest leader and is also seen as the most trusted…
Fireside chat on primary election campaign strategy
On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed. The event featured…
Primed is now available as an audiobook
I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for…
Why is Trump winning so easily?
On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest. Trump is…
Labour attack Rishi’s dodgy dealing on tax
The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts…
Lib Dem stunt aims to make Davey more famous
The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of…
The TikTokification of Online Election Campaigning
In the world of digital campaigning, a significant transformation has been unfolding since the 2019 general election. This change can…
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