Opinium have done some polling for The Observer on the Labour attack ad which caused a stir over Easter. There’s…
The threat of generative AI to our democracy
Generative AI is already having a profound and lasting effect on the advertising industry and political advertising is by no…
Labour attack ad on Sunak re: child sexual assault backfires horribly
This is a masterclass in how NOT to do a piece of attack advertising. Negative political ads should remind voters…
Conservatives release ‘3 years of Keir’ faux dossier
The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux…
Trump’s 2024 campaign narrative
On 21st March 2023 Trump launched his first Facebook advertising campaign since he left office and four days later he…
Target Talk: the SNP leadership election
Welcome to another episode of Target Talk. The primary election to replace the SNP’s leader is underway and there are…
Labour launch new slogan
The Labour Party have released a new slogan today: Build a better Britain. It looks like it’s replaced “A fairer,…
Labour plans 5 missions for general election campaign
Keir Starmer will announce on Thursday that The Labour Party will stand on a platform of five “national missions” at…
Tories in London rebrand to “City Hall Conservatives”
The Conservative London Assembly Members have created a new brand to represent their organisation: City Hall Conservatives. They’ve defined the…
Conservatives “they work for unions” attack campaign
The Conservatives are trying to pin any voter resentment around disruption caused by the huge rise in industrial action on…
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