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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: US Presidential 2024

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More

Kamala Harris is running the incumbent’s narrative

Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More

Has Harris already cut her first ad?

A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More

Trump has perfected politics as performance 

The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More

Why is Trump winning so easily?

On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest.  Trump is … More

Biden launches 2024 Presidential bid

Joe Biden has launched his 2024 Presidential re-election campaign. The launch features a new video, slogan, visual identity and website, … More

Trump launches 2024 Presidential campaign

Trump has announced he’ll run in the 2024 Republican Party Presidential Primary. The most interesting thing about his speech was … More

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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