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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: US Presidential 2024

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More

Kamala Harris is running the incumbent’s narrative

Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More

Has Harris already cut her first ad?

A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More

Trump has perfected politics as performance 

The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More

Why is Trump winning so easily?

On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest.  Trump is … More

Biden launches 2024 Presidential bid

Joe Biden has launched his 2024 Presidential re-election campaign. The launch features a new video, slogan, visual identity and website, … More

Trump launches 2024 Presidential campaign

Trump has announced he’ll run in the 2024 Republican Party Presidential Primary. The most interesting thing about his speech was … More

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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