Hugo Rifkind has written a very good article in today’s Times newspaper outlining his concern that voter segmentation, targeting and … More
Category: Uncategorized
The New Labour ad campaign that (sort of) never ran
The excellent University of Nottingham Department of Politics (full disclosure: I am an alumnus) and The People’s History Museum, based … More
Psychographic segmentation and election campaigns
Cambridge Anayltica, a consultancy, are getting serious attention from publications as diverse as Motherboard and Marketing Week. The reason for the hype … More
Event: what happens when Westminster and AdLand collide
Sam Delaney, author of the seminal book ‘Mad Men And Bad Men: when British advertising met politics’, is hosting a … More
Bridges not walls
Friday 20th January 2017 is Donald Trump’s inauguration as US President and tomorrow a new campaign called ‘Bridges Not Walls’ will … More
Get the frack on with it
There have been a number of headlines this week about the news that oil and gas firm Cuadrilla reported Friends … More
The politicaladvertising.co.uk Campaign Awards 2016
When it comes to battles at the ballot box, 2016 will be hard to top, so I thought it might … More
5 lessons from Trump’s victory
Whilst I certainly won’t claim to have predicted a Trump win, I can certainly understand how he’s managed it. Here’s 5 lessons that … More
Vote Rump
Gourmet Burger Kitchen, the original purveyors of posh burgers in the UK, have released a very amusing new poster promoting … More
It’s time to regulate political advertising
A Change.org petition which calls for the regulation of political advertising has gathered 100,000+ signatures in the 4 days since … More