I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, … More

Trade unions have a brand problem. For some people trade unions feel distant and old-fashioned, but for others – particularly … More

In the latest episode of The Political Marketing Podcast, I had the pleasure of speaking with Travis Ridout, the Distinguished Professor … More

In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four drivers of national malaise and the seven voter segments that define today’s politics. They discuss how these insights explain Labour’s 2024 landslide, the Conservative collapse, and Reform’s rise – as well as what it all means for the next election

In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of … More

In the latest episode of The Political Marketing Podcast I had the pleasure of a fascinating conversation with Tom Edmonds, … More

In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons … More

In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential … More

Today marks one year since the 2024 UK general election and to coincide with this anniversary, I’m launching a new … More