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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: scottish parliamentary

“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood … More

Election campaigns and covid: what happens if we all go postal?

The government expects the number of postal votes to surge for the “Super Thursday” elections taking place on 6th May. … More

Alex Salmond’s masterful launch of The Alba Party

Alex Salmond has launched The Alba Party to campaign for an independent Scotland and it’s a masterclass in political marketing. … More

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Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.

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