Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: … More
Category: Reform UK
Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)
In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More
Local elections 2025: Labour v Reform
As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More
Reform UK election slogan is excellent
Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Reform UK’s Party Election Broadcast: a bold rejection of the status quo
In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More
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