Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Category: Reform UK

Reform UK launches attack ads against Burnham in Makerfield by-election

Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a … More

A Weird Slogan Choice from Reform UK

Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: … More

Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)

In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More

Local elections 2025: Labour v Reform

As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More

Reform UK election slogan is excellent

Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More

Two types of election ad: persuasion and conversion

At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters.  There are … More

Reform UK’s Party Election Broadcast: a bold rejection of the status quo

In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More

Categories

Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 157 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar