Labour’s personal attacks on Farage will backfire (they should take the Tories’ approach to Reform instead)

In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More

Local elections 2025: Labour v Reform

As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More

Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More

At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More

In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released … More