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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: London Mayoral 2024

Sadiq Khan’s 5 pillar advertising strategy

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Susan Hall: birds of a feather

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti. … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sadiq 2016 vs Sadiq 2024: what a difference eight years makes

Sadiq Khan launched his London Mayoral re-election campaign earlier this week.  A centrepiece of Khan’s narrative is his close relationship … More

“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of … More

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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