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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: London Mayoral 2024

Sadiq Khan’s 5 pillar advertising strategy

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the … More

Susan Hall: birds of a feather

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti. … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sadiq 2016 vs Sadiq 2024: what a difference eight years makes

Sadiq Khan launched his London Mayoral re-election campaign earlier this week.  A centrepiece of Khan’s narrative is his close relationship … More

“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of … More

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Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications.

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