In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel … More
Category: Conservative Party UK
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. … More
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Conservatives broaden their attacks
The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of … More
Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More
The Tories’ Big Red Pig
The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red … More
Conservatives target older votes with attacks on Labour’s commitment to Royal Family
People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout … More
Labour and Conservative parties join TikTok
The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his … More
Conservative Party general election 2024 campaign slogan
The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More
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