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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: 2024 UK general election

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

Labour’s 6 steps for change pledge card

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

Labour deploy strategic judo

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

Sunak partners with Instagram influencers to deliver economic message

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Labour attack Rishi’s dodgy dealing on tax

The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More

Lib Dem stunt aims to make Davey more famous

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

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