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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: 2024 UK general election

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

Labour’s 6 steps for change pledge card

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

Labour deploy strategic judo

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

Sunak partners with Instagram influencers to deliver economic message

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Labour attack Rishi’s dodgy dealing on tax

The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More

Lib Dem stunt aims to make Davey more famous

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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