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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: 2024 UK general election

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective … More

Labour Party launch GE24 with single word slogan

The Labour Party have kicked off their general election campaign using a single word slogan: Change. It’s the most extreme … More

Conservative Party general election 2024 campaign slogan

The Conservatives have set out their general election message in their first paid ads of the campaign. Their overarching message … More

Labour’s 6 steps for change pledge card

Today the Labour Party have launched their biggest ad campaign yet under Starmer and it promotes the party’s “6 steps … More

Labour deploy strategic judo

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to … More

Sunak partners with Instagram influencers to deliver economic message

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week … More

Sadiq Khan used as bogeyman

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country.  The … More

Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Labour attack Rishi’s dodgy dealing on tax

The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More

Lib Dem stunt aims to make Davey more famous

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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