The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The … More
Author: Benedict Pringle
Sadiq 2016 vs Sadiq 2024: what a difference eight years makes
Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship … More
“Why you? Why now?” – Sadiq Khan’s masterclass in campaigning
Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of … More
Sunak’s path to victory: leadership and economic competence
If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More
Fireside chat on primary election campaign strategy
On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed. The event featured … More
Primed is now available as an audiobook
I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for … More
Why is Trump winning so easily?
On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest. Trump is … More
Labour attack Rishi’s dodgy dealing on tax
The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More
Lib Dem stunt aims to make Davey more famous
The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More
The TikTokification of Online Election Campaigning
In the world of digital campaigning, a significant transformation has been unfolding since the 2019 general election. This change can … More
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