Last week I wrote an article for BBDO KNOWS, a planning resource for the BBDO network, which I’m reproducing here with their permission. BBDO … More
Author: Benedict Pringle
5 lessons from Trump’s victory
Whilst I certainly won’t claim to have predicted a Trump win, I can certainly understand how he’s managed it. Here’s 5 lessons that … More
Clinton unleashes final wave of attacks
Hillary Clinton’s campaign have released a barrage of attacks on Donald Trump that seek to remind people of the offensive, … More
Cautious Clinton campaign sticks with creative that’s moving the dial
iQ Media have released a report analysing the ad spend of the official Trump and Clinton campaigns over the last … More
“Is political advertising dead?” #QTWTAIN
QTWTAIN, for the uninitiated, is an acronym of ‘Questions To Which The Answer Is No’ that was originated by journalist … More
Creatives against Trump
Donald Trump has provoked the creative community across the world to do their bit to get Hillary Clinton elected. Below … More
Two weeks until polls close – Trump launches last minute ad-blitz
It’s two weeks to go until polls open in the US and I’ve written an article for Campaign about how … More
Political logos and candidate branding
Today I appeared on BB2’s Daily Politics, presented by Jo Coburn, to discuss political logos with former Conservative Culture Secretary Maria Miller … More
Vote Rump
Gourmet Burger Kitchen, the original purveyors of posh burgers in the UK, have released a very amusing new poster promoting … More
Agencies leak Remain ads that never ran
Throughout the EU referendum the Stronger In campaign had a number of ad agencies working for them. The reason for … More