This is ‘deepfake’ video in action. -
Deepfake is a new AI-enabled technology that allows people to create fairly realistic face-and-voice-swap videos.
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It was recently used for the first time by a mainstream political party in an advertisement. Whilst it looks a bit ropey, the technology is going to get more realistic, easier to use and will be like a turbocharged version of ‘fake news’.
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I’ve written about how deepfake video technology came about, what problems it is likely to cause and why it provides us with another reason to regulate political advertising.
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Check politicaladvertising.co.uk for a link to the article.
