Comedian Jo Brand stars in the Labour Party’s latest election broadcast which puts the spotlight on the Conservative Party’s record on the NHS.
This is exactly what a party election broadcast should be.
1. It’s single-minded.
2. The language used by the talent feels vaguely authentic.
3. The delivery isn’t forced.
By keeping the production within the confines of a studio they’ve been able to invest the production money available into cameras and lighting, which means it has a high quality look and feel.
And in order to prevent the viewer getting bored of just seeing someone talking at them down the barrel, there’s a sort of ‘behind-the-scenes’ style which gives an excuse to cut away from the talent from time to time.
Labour’s campaign seems to be picking up speed and confidence in the final straight.
Friends, I would like to invite you along to a new venture that I’m involved in called Eat Drink Think.
It’s a dining-with-a-difference event series with a simple concept; 3 courses of fresh seasonal cooking and 3 sessions of intellectual stimulation.
The event I am particularly promoting is called “General Election 2015; the story so far”. It takes place on Thursday 30th April, 7.30pm at London Fields Brewery.
I am hosting it and will be joined on stage by three very special guests to discuss the election campaign so far.
The confirmed guests are:
Philip Cowley; Academic & Author. The firmest grasp of the quirks and peculiarities that pervade UK elections
Stephen Bush; Online political editor, The New Statesman. The freshest journalistic talent in Westminster
Caroline Kent; Daily Telegraph Columnist. The fiercest political punditry; Never knowingly on message
The mouth-watering menu is:
1st: Spinach and Goat Cheese tart
2nd: Salmon & whitebait fish cakes with spring green salad
3rd: Caramelised and spiced banana cake
It would be amazing to see y’all there.
Tickets available here.
UKIP have released a poster which attacks EU fisheries regulation.
It has a simple, clever headline with a strong accompanying visual.
Many of UKIP’s target seats are coastal constituencies, so the subject matter is well-chosen too.
UKIP have released a very emotive new poster outlining their policy of improved provision for the military.
The advert doesn’t go into much detail other than to commit to ‘more funds’ but that lack of rational underpinning aside, it’s a very strong piece of communication.
Supporting the armed forces is the exact sort of policy that UKIP’s target audience of ‘blue-collar, elderly, white and male’ voters feel passionately about.
The visual of a solidier begging for money using a helmet is very provocative and the quietly raging tone of the headline is spot on.
UKIP’s creative department seem to be finally getting into gear after an uncharacteristicly slow start to the election campaign.
Every UK election one of the parties feels that it is necessary to reeappropriate some aspect of the 1978 ‘Labour isn’t working’ poster.
These various pastiches have never been remotely successful so why it is always deemed to be a good idea by party strategists is beyond me.
Labour isn’t working was a very good poster, 37 years ago. Perhaps if all the time and energy that Labour (and others) have spent making lame pastiches of it had gone into writing new ads we might have had more of its quality since.
The three main political parties have all released their first party election broadcasts of the short campaign.
They’re all too long and all too boring.
Labour’s offering featuring Martin Freeman is comfortably the best, but the script writer deserves a slap on the wrist for trying to cram every piece of messaging they could think of into the piece.
The main thing one takes away from this is that the law requiring party election broadcasts to be at least 2 minutes 40 seconds long is completely ridiculous.
The Conservative Party have opened a new front of attack by criticising Labour’s taxation plans in a new poster.
The Conservatives have plucked arrived at a figure of £3,028 (seemingly from nowhere) for how much extra tax a working family would pay under a Labour government.
This isn’t one of the Tory’s better posters. It’s fairly direct and doesn’t have much reward for the viewer.
But the poster helped shape the election narrative this week and got the media talking about Labour’s tax plans, so it has to be seen as a mild success.