The Green Party released this video last week to coincide with EU debates between UKIP’s Nigel Farage (pronounced like ‘garage’ with an f) and the Lib Dem’s Nick Clegg MP.
It’s very long. So, so long.
Something’s got to be intensely interesting to keep your attention on YouTube for over 3 minutes and I’m afraid this doesn’t quite cut it. There’s some funny moments, but I bet any vaguely normal person would have closed the window before the Green Party spokesman appeared.
The party win points for timeliness, but get a slapped wrist for overindulging themselves.
Stonewall, a campaign for equality and justice for lesbians, gay men and bisexuals, has released a video called ‘No Bystanders’.
The film demonstrates that, unchecked, the abusive language children learn in the playground stays with them into adulthood. It encourages people – including gay people – to check their own language, and pledge not to be a bystander whenever they hear it from others.
A simple idea, nicely executed.
The #torybingo Twitter storm continues today, having dominated discussion around yesterday’s budget from around 9pm last night. Activists with image manipulation skills are now adding further fuel to the piss-taking by producing their own related imagery.
There is a tumblr account logging many of the posts and countless more plastered across social networks.
The three above are my personal favourites. One is a pastiche of the original poster but instead carries the headline “Get pissed, proles. You might as well, your zero hour contracts give you plenty of spare time”. Another shows David Cameron’s coalition cabinet as a bingo arena. And the final one is a parody of a poster from John Major’s Conservative Party leadership which appealed to working class voters.
The Conservative Party today released an advert drawing attention to changes to beer and bingo taxes in the Budget.
The advert features a big gaudy headline of ‘Bingo’ and celebrates the 1p cut in beer duty and the halving of bingo duty to 10% with the subhead “to help hardworking people do more of the things they enjoy”.
I mean, yeah, it’s quite condescending.
Ok, ok, it’s pretty much the most patronising, ill-conceived and embarrassing political advert I’ve ever seen.
Unsurprisingly, #torybingo took off on Twitter and has been trending nationally for some time now.
@RedAndy54: Shoot badgers for fun, 21 #torybingo
@minigong: Full of hate, 38 #torybingo
@ed_son: House. And another house. And another. And another with a moat. #torybingo
Any Tory with half a brain and a sprinkling of self-awareness would have realised this was a nightmarish, terrible and suicidal idea. I simply can’t believe it was run.
The Conservative Party have released this ad attacking Ed Miliband’s response to the budget today.
It’s fairly straight and won’t set the internet on fire, but it’s a useful piece of content for helping to win the social media budget battle currently raging online.
The Labour Party have released a poster to coincide with the UK coalition government’s budget.
The poster shows a woman, vaguely resembling the Chancellor, standing outside a house numbered 11 holding a red shopping bag carrying the message “We’ve all got budgets George.”
Interestingly, the Labour Party have created a new word for the poster ‘hardworking’.* Or, perhaps the poster is only running in the little known town of Hardworking, a town where people only speak in Labour Party buzzwords and sound bites? Considering the Party’s finances this is not completely ridiculous.
The poster is ok. It makes sense (if you forgive the typo), it’s timely and contains an idea.
Can I see many people sharing it or journalists writing about it? No. It’s just not that interesting.
The battle lines for the UK general election 2015 are very clearly drawn and this poster clearly shows the Labour Party’s strategy: position Labour as the party for those still feeling the squeeze. The challenge now is to produce some exciting creative that breathes air into that strategy and inspires supporters and undecided voters. This execution doesn’t quite hit that mark.
*Update* I’ve been reliably informed by many, many people that ‘hardworking’ is not only a word but indeed the correct spelling of the adjective of hard-working. I should really check these things before mouthing off. Apologies to the copywriter, the account man and the client.
Over the last week the Yes Scotland campaign released a nationwide poster campaign.
The thing that excites my most about political posters is that the good ones tend to distil the key issues down to only a handful of words.
There’s no room for caveats or hedged bets.
With political posters you’re spending huge amounts of hard-earned campaign funds to get the chance to deliver the most compelling version of your argument that you can.
These posters convey the sense of optimism, hope and ambition that the Yes campaign is becoming famous for. They don’t get bogged down in the details of policy; the posters make big, bold statements in simple, motivating language.
The final poster above, with the headline “don’t let them tell us we can’t”, is the one that nationalist advocates will doubtless have stuck in their windows and plastered on their Facebook wall.
Rumour has it that the Better Together campaign are currently in research with their first major advertising campaign. As it is so often the case that those pushing for the status quo are in the business of selling fear, my bet is that they will be in a very different territory to this bonnie offering.