Review – Propaganda: power and persuasion at the British Library

propoganda power and persuasion british library

On the weekend I went to visit Propaganda: Power and Persuasion, a new exhibition at the British Library examining state propaganda, from its origins in the ancient world up until the present day.

If you’re interested in politics and communication it’s definitely worth a visit.  The exhibition space itself is very dark and feels slightly old-fashioned, but the quality of the content and analysis combine to create a very stimulating experience.

With over 200 exhibits, it has a good range of works; there are Napoleon-era paintings, posters from the Spanish civil war and Nazi films as well as modern day phenomena like tweets shown in a giant data visualisation installation.

Curated by Jude England and Ian Cooke, curators of Social Science at the British Library, the exhibition explores the different ways in which the state has used propaganda to influence the thoughts and feelings of a nation.

It’s organised by theme, rather than chronologically; there are sections on ‘internal enemy’, ‘external enemy’, ‘sport’ and ‘health’ amongst others.  Whilst there’s nothing intrinsically wrong with this and it makes sense from an analytical point of view, it is slightly annoying that you can’t just pick a period which particularly interests you and immerse  yourself in the communications of the era.

There’s lots of video content (provided by the British Film Institute) and interviews with academics and commentators including Alastair Campbell, John Pilger, Iain Dale, Tessa Jowell, Noam Chomsky and David Welch, which all adds interest.  Slightly annoyingly there’s only ever one pair of headphones to a screen, so you have to loiter with sharp elbows at the ready to get an earful.

The exhibition will be accompanied by a series of events, including talks from political advertising luminaries such as Trevor Beattie.  Matt Forde, an old pal of mine, is also hosting a comedy night – Political Party – in honour of the exhibition on Monday 15th July which should be fantastic. 

The exhibition costs £9 and is open daily until 17th September.

What AdLand must learn from Thatcher

What adland must learn from Thatcher benedict pringle quote

 

Here is yesterday’s Campaign Magazine leader (the advertising industry’s trade magazine) by Editor Danny Rogers which is on the topic of the lessons advertising can learn from Thatcher.

The article name checks all of the legends of the political advertising game and so I am particularly irritatingly smug about being quoted.

Marmite Margaret

Marmite Margaret Guardian Ad BBH

 

The Guardian and BBH have released a fantastic piece of reactive press advertising featuring a jar of Marmite and Margaret Thatcher.

There’s a lovely bit of detail with the copy ‘contains iron’ on the base of the label.

The end line ‘One woman, a nation divided’ is also very nicely put.

The Best of Thatcher’s Conservative Party Posters

Best of Thatcher Saatchi and saatchi conservative posters

The Thatcher years could also be called the Saatchi  &Saatchi years.  The sophistication of political marketing and presentation reached a level that had never been seen in Britain before.

Margaret Thatcher was the first political leader to employ a professional advertising agency, to blustering disapproval from the Labour Party, and Saatchi & Saatchi took the opportunity with exceptional gusto.

The agency produced what is widely regarded as one of the best posters ever created, not just within the political realm but throughout advertising history, in ‘Labour Isn’t Working’.  But there were many other fantastic posters produced across her three successful general election campaigns in 1979, 1983 and 1987.

ASA’s refusal to rule on political advertising creates controversy for media owners and a democratic deficit

ukip-poster-manchester-stop-open-door-immigration

UKIP are currently running a poster in Manchester featuring the headline ‘Stop Open Door EU Immigration’.

The poster has caused controversy in the area and led to the local community lobbying the media owner – Clear Channel – to remove the poster.  There was a brief hiatus over the past few days whilst the media owner decided their position.

Thankfully, for the sake of freedom of speech, Clear Channel have decided to allow the poster to remain.  

This is not the first time that media owners have been put in a compromising situation with regards to running controversial political advertising and it will not be the last; the reason for this is that the Advertising Standards Authority refuses to rule on political advertising.

Political advertising in the UK is a free-for-all.  Parties, pressure groups and trade unions can say whatever they like in their advertising without fear of recrimination.  They can – and do – promise the world and have no obligation to deliver against it.

This is completely contrary to the rules for all other advertisers, who have to comply with rigorous self-regulatory standards.  It is quite literally one rule for the people and one rule for the politicians.

There are many problems with this approach from a democratic perspective, but the one which this UKIP case has revealed is that media owners are getting landed in hot water with the public by having to decide whether or not to run advertising that may be controversial.  If the media owners refuse to run advertising there is a serious risk of infringing on the right of political parties to freedom of speech and landing themselves in a law suit.

By changing the self-regulatory system to force the ASA to include political advertising in its regulation of what is legal, decent, honest and truthful advertising  (and what isn’t) it removes the possibility of political parties having their freedom of speech infringed upon and prevents landing media owners in controversy.

Happy Easter from The Labour Party

ed miliband egg head but good egg

 

Here’s a bit of fun for the Easter break: a piece of positive advertising on behalf of the Labour Party for their leader Ed Miliband carrying the headline “He’s an egghead, but a good egg”.

The public regard the Labour leader as a bit of a geek and this piece of communication playfully acknowledges that before letting them know he’s a nice guy too.

David Cameron’s personal poll ratings remain high and people are yet to see Miliband as ‘someone they’d like to have a drink with’.  For Labour to succeed in 2015, they need to start making Miliband connect with the electorate; authentic communications such as this are a step in the right direction.

Downgraded Chancellor

downgraded chancellorT

The Leader of the Opposition Ed Miliband made a real feature of the phrase “Downgraded Chancellor” throughout his speech.  He also made a point about it being possible to fit the Coalition government’s budget into a single tweet.

The Labour Party subsequently released the image above which featured both pieces of messaging.

Very good.