I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…
Labour’s conference slogan is confused
The Labour Party’s 2023 annual conference began today and they’ve launched a slogan for the occasion: Get Britain’s Future Back.…
DeSaster
Ron DeSantis failed to launch his 2024 Republican Presidential Primary campaign last night as technical glitches delayed and then destroyed…
Biden launches 2024 Presidential bid
Joe Biden has launched his 2024 Presidential re-election campaign. The launch features a new video, slogan, visual identity and website,…
Does negative political advertising work? New polling on Labour’s recent ad
Opinium have done some polling for The Observer on the Labour attack ad which caused a stir over Easter. There’s…
The threat of generative AI to our democracy
Generative AI is already having a profound and lasting effect on the advertising industry and political advertising is by no…
Labour attack ad on Sunak re: child sexual assault backfires horribly
This is a masterclass in how NOT to do a piece of attack advertising. Negative political ads should remind voters…
Conservatives release ‘3 years of Keir’ faux dossier
The Conservative Party have used the third anniversary of Keir Starmer’s leadership of the Labour Party to release a faux…
Trump’s 2024 campaign narrative
On 21st March 2023 Trump launched his first Facebook advertising campaign since he left office and four days later he…
Target Talk: the SNP leadership election
Welcome to another episode of Target Talk. The primary election to replace the SNP’s leader is underway and there are…