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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Local elections UK

Labour’s missed parcel leaflet

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a … More

Election advertising for Lewisham Labour

There was one local election campaign which got Labour activists online particularly excited for its superlative design work: Lewisham Labour. … More

Wandsworth Labour local election advertising

One of the most notable results from the recent local elections in the U.K. was Wandsworth where Labour won control … More

Election campaigns and covid: what happens if we all go postal?

The government expects the number of postal votes to surge for the “Super Thursday” elections taking place on 6th May. … More

Why are there fewer election posters in people’s windows?

Last week Iain Dale, an influential journalist and commentator, lamented that the “good plain old-fashioned party poster” stuck in the … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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