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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Poll alert 🚨 84% of people think factual claims in political advertising should be accurate. 35% of people wrongly think the rules for political ads are the same as for commercial ads and 51% don’t know if it’s the case or not.
Some moody in-situ night shots of our poster campaign to #reformpoliticalads
New ‘explainer’ style ad from the Conservatives. Clever use of simple language with elements that will appeal to both Remainers and Leavers.
Our campaign is live on outdoor, social and digital #reformpoliticalads
It's time to separate the real from the make believe. I need your to help end lies in political campaigns! I co-founded the Coalition for Reform in Political Advertising earlier in the year and today is the launch of our first big campaign. Please show your support by signing and sharing our petition at change.org/p/reformpoliticalads - - - - - #ReformPoliticalAds
I was on BBC1 Breakfast this morning campaigning to reform political advertising ✊

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