Conservatives attack Keir on crime

80% of the Facebook ads currently running for The Conservatives are on the topic of crime.

The YouGov issue tracker shows that national concern about crime has spiked recently to pre-covid levels.

With Labour led by a former Director of Public Prosecutions, there is a chance that the Conservatives could be vulnerable on this issue at a future general election.

It’s very early in the electoral cycle to be spending money on election advertising, but given the topic of crime is increasing in salience, spending money framing Keir Starmer as soft on crime and harvesting data from those interested in the topic is a smart play.

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