Jess Phillips launches Labour leadership campaign

Jess Phillips’ has launched her campaign to become the leader of the Labour Party.

Her slogan is “Speak Truth. Win Power.”

It’s a good one on two counts: (1) it feels authentic; Phillips is known for her honest personal style. (2) It is differentiating; other candidates in the race aren’t most famous for their straight-talking approach.

But is Labour’s failure to win that they haven’t been speaking truthfully about the problems facing the country?

A political brand needs to be motivating as well as tenable and differientating.

It will be interesting to see if it develops into a positioning that persuasively argues why Jess Phillips should be Labour leader.

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