Audi runs blockbuster contextual TV ad during US Presidential Debate

In the battle for ‘best ad of the 2016 US Presidential campaign’ there is a surprise new entry: Audi.

The automotive manufacturer premiered a new spot – ‘Duel’ – during the live televised debates.

It’s a superlative piece of advertising.

The media strategy, brand positioning, creative idea and production are all of the highest order.

Deciding to try and capitalise on a moment in culture as potentially polarising as a debate between Hillary Clinton and Donald Trump takes serious cojones.

Huge props to the client who not only bought the idea, but also gave it the best chance of cutting through by investing heavily in it, and to Venables Bell & Partners, the agency who made.