A copywriter named Louis Wittig from advertising agency Grey has started his own super-pac-with-a-difference. He describes the organisation as a collection of people “who find Donald Trump so absolutely annoying that we just have to do something about it.”
Their plan is to raise small amounts of money from like-minded Americans using crowd-funding platform GoFundMe and use the cash to run advertisements that campaign against Trump.
To get the ball rolling, they’re initially trying to raise $1530 to run a press ad in one of New Hampshire’s biggest newspapers two days before the New Hampshire Primary.
The ads he’s prepared (examples above) are brilliantly written and are art directed in a refreshing modern way. And. more importantly, the whole idea of a ‘people’s super pac’ is just awesome.
One of Sen. Ted Cruz’s Super Pac’s (supportive but independent campaign groups) has released a new ad aggressively attacking Trump’s record on abortion.
The footage is taken from Trump’s appearance on TV news programme ‘meet the press’ in 1999.
Subsequent to that interview, in 2011, Trump renounced those views, but that hasn’t stopped Ted Cruz’s supporters going after him.
There’s a big evangelical voter base in Iowa that seem to be moving away from Cruz (and Carson) and towards Trump. This is clearly Cruz’s attempt to stem the flow.
Trump has also come under fire for not being a ‘proper’ conservative, given his previous record of donating to Democratic candidates – including Hillary Clinton – and mixed form on immigration.
This ad, as well as appealing to evangelicals, is trying to remind those voters who have a nagging suspicion about Trump’s true intentions, that he could be the sort of candidate who says one thing in the primaries before tacking to the centre ground in the run-off for the White House.
Creatively, it’s simple but very effective. It has all the stalwarts of quality political communication: intellectual clarity, provocative imagery and good ol’ fashioned repetition.
On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. I’ve written an article analysing the relative merits of their expenditure for advertising industry trade magazine Campaign, which you can read here.
I’ve written a post for The Drum (advertising trade press) about an event I attended last night which explored how Labour can reinvigorate its brand. You can read it here.