Invite Ivan

Conservative Party London Mayoral hopeful Ivan Massow has released a video in which he asks viewers if he can spend the night with them.

It’s slightly less tawdry than it sounds.

Massow is keen to learn about the lives of ordinary Londoners and plans to use the overnight experience to help shape his policies.

Once viewers click through on the video they are asked to tell Ivan’s campaign about where they live and why Ivan should visit.

On the one hand, asking to the electorate if you can stay over is quite clever; it’s such an unusual request that it’s the sort of thing that is going to gain earned media coverage.

On the other hand, it’s a fairly freaky ‘ask’.  Why would anyone want to invite a stranger – particularly one who has positively promised to bore on about politics – over to stay on their sofa?

As the likely ambition behind the film is to increase Ivan’s profile and boost the chances of the Conservative Party selection panel including him on their mayoral short-list, the positives probably outweigh the negatives.

The video is a follow-up to one he released in May which tried to portray Ivan as a political outsider.

Scott Walker: Instagram teaser campaign for logo release

Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of nine days on his Instagram account.

It has certainly created some noise around his candidacy, which is fairly impressive given 12 Republicans have already declared that they’re seeking the nomination.

The campaign deciding to make a big deal out of their logo might seem like a big and unnecessary risk, as design and branding is famously subjective and ripe for ridicule.

However, the real risk is that his candidacy announcement is completely ignored. By taking a risk he’s made sure that people are at least talking about him. Very smart.