Campaigning organisation Homes for Britain have launched a new phase of posters which aim to get normal people to realise that they are victims of the housing crisis in order to incite a sense of injustice about the issue.
Most people agree that there is a housing crisis, but due to the British ‘stiff upper lip’ attitude, no one actually thinks they themselves are a victim of it.
If people don’t think they’re impacted personally by an issue, they don’t tend to care much about it.
These posters, by highlighting symptoms that they might relate to, will reduce apathy and engage the public on the policy on a personal level, which in turn will make them much likely to take part in a campaign to end the injustice.
FULL DISCLOSURE: I’m involved in this campaign and as such am highly susceptible to trolling on the posters.
UKIP launched their general election 2015 today with a poster containing 5 pledges.
It’s fairly bland but the simplicity and clarity of the messages is very smart.
Political strategy requires sacrifice. Resisting the temptation to campaign on any issue that comes along is a major aspect of any successful party.
If UKIP can stick to the message discipline they’ve displayed on the opening day, I’m sure they’ll live up to promise.
UKIP have released a poster which pledges to end the high-speed railway line (HS2) that is being built between London Euston, the English Midlands, North West England, Yorkshire, and potentially North East England.
It’s not a big issue at the election, but UKIP have no doubt identified a core group of disgruntled NIMBY voters who live on the route who might be persuaded in decent numbers to support the party on the basis of their opposition. This group would be in addition to those people who generally abhor big state-led investment in infrastructure who are likely to be leaning towards voting purple.
The gold-bar-as-railway-sleepers is a clever creative execution and the simmering rage that opponents to HS2 feel about the project is nicely captured in the headline.
The Labour Party have today run a full page advert in the Financial Times warning the business community of the threat a possible British exit would pose to jobs and the economy.
It features quotations of various business leaders and reminds readers that the EU is Britains largest export market.
It’s not the most creative execution in the world, but the use of testimonials from big wigs in the world of business to make the points was a good idea. It lands the key points and gives an air of non-partisan impartiality which gives the messages weight.
Anna Edwards was kind enough to have me on Bloomberg’s daily UK election show to discuss the general election 2015 campaign and political advertising more generally.
You can watch the feature here.
The Labour have attacked the Tories on VAT in their latest poster.
George Osborne had repeatedly refused to rule out raising the tax, which seems to have led Labour to campaign on the issue.
The poster is a slight pastiche of the Tory’s ‘wrecking ball’ execution, which I assume is a deliberate if slightly opaque reference.
Surely the headline should have been “don’t let the Tories hit you with VAT” – am I right??
The Conservative Party have launched a poster to accompany the video released earlier this week.
I’m not sure why the two weren’t released together as it has slightly reduced the media impact of the poster.
Nevertheless, this a good political advert and a nice follow-up to the ‘Miliband in Salmond’s pocket’ poster which caused such a stir.
It features a simple, single-minded message delivered with a provocative visual and clean art direction. It’s not the most hilarious thing I’ve ever seen, but certainly has enough wit to dampen the blow in the minds of the electorate.
I suspect the Conservative Party will worried about going over-the-top with their mocking of Ed Miliband. They will need to be careful not to seem like braying bullies and I wouldn’t be surprised if this poster is the high-water mark of the Salmond / Miliband baiting.