UKIP are exploiting the trauma felt by victims of the Rotherham child sex abuse in a poster for the police commissioner election in South Yorkshire taking place in 2 days time.
The election was called following the resignation of the incumbent who has been held partially culpable (by some) for the failure to prevent 1,400 cases of sex abuse in Rotherham..
The posters, which will be displayed across South Yorkshire up until polling day, states that there are “1,400 reasons why you should not trust Labour again”.
As far as accusations in political posters go, this is as aggressive and uncompromising as they come.
As regular readers know, attack ads only work when the target audience ALREADY hold a point of view; if you’re trying to use an attack ad to seed an idea, it will backfire 99% of the time.
So, the UKIP campaign must be fairly confident that prospective supporters and undecided voters hold the Labour Party – not just the previous holder of the office – responsible for the crimes committed in Rotherham.
I would be incredibly surprised if that were the case and I suspect that this will be a classic case of an attack ad that misjudges the mood of the floating voter.
The TUC have produced a brilliant retro-style poster promoting the March and rally being held in central London today to protest about wage inequality, the cost of living and earnings for the lease well off.
The poster evokes the trade union spirit that was portrayed in the recent movie box office hit Pride.
The visual language and copy is brilliantly righteous and compelling and gives the viewer a sense that the movement is on the side of the many.
It also presents the rally as something that will have a carnival, festival style atmosphere and not just another dry political event.
I’m not sure who produced it, but they could design my silk protest banner any day.
The Labour Party have released a line of attack against the Lib Dems and their leader Nick Clegg which I suspect will run until polling day in May next year.
The ‘You Can’t Trust Nick Clegg’ line is a classic piece of political attack against any opponent who has broken promises and the effectiveness of its deployment is usual dependent on how blatantly the party / politician in question has gone against their word. In this case, the slogan lands as heavily as a piano lobbed off a tall building.
The Labour Party have released a new video which borrows various techniques from the US Democrat Rapid Response unit, including:
– recordings made secretly at the opposition’s events
– interviews of minor opposition politicians being off-message as evidence against the mainstream of the party
– splicing small snippets of an opposition leader’s speech and using it in another context
– cartoon-style illustrations and a musical score reminiscent of a slapstick comedy
The attack lines used are on point and well structured. The borrowed content and visual effects work well together. The voice over and audio mix, however, sounds cheaply done and impacts the production value disproportionately.
Nevertheless, as this one is likely aimed at motivating party activists (hence the donation request at the conclusion) it’s pretty good. The viewer is left dumbfounded about how David Cameron seems to have changed almost nothing about the party he inherited from Michael Howard.