The Economist’s tribute to Nelson Mandela

Last week AMV BBDO and The Economist launched a piece of editorial content about the life of Nelson Mandela.

The joint initiative lives on

After watching the film, users are able to explore the individual objects that appear in the interactive film and learn, from a selection of articles taken from The Economist archives, about their significance to a particular time in Mandela’s life.  These articles feature the many facts, points of view and analysis that the magazine has published about South Africa, Mandela and his impact on the world.

What’s great about the project is that it doesn’t just show the complexity and richness of Nelson Mandela’s life, it also reveals the motives, the moments and the stories that made him the man that changed our world.


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