Sarah Silverman 2012 – Let my people vote

Sarah Silverman has released her long-awaited follow-up to ‘The Great Schlep’ that received huge acclaim in 2008.  Similarly to her previous effort it takes on an unexpected element of the election narrative, is staunchly pro-Obama and provocatively rude towards the Republican candidate.

The focus for the video is new ‘Voter ID’ laws and whilst funny it lacks the political insight (focusing on elderly, Jewish, Florida-dwelling votes) and (relatively) clean-cut gags that made the original so great.

Nevertheless, the video’s message is convincing – the viewer is left with the impression that Voter ID is unfair and that sense of injustice is the sort of thing that gets supporters out on to the door step.

Not as good as the original, but that was a hard act to follow.  This video has gained millions of views in its first week and has contributed significantly to the narrative of the 2012 election.

If you like the West Wing…

Stars of popular political TV series “The West Wing” reunited this week to film a campaign ad for Bridget Mary McCormack, a candidate for Michigan’s Supreme Court and the sister of actress Mary McCormack.

Unbelievably, given the dark green hue of my political anorak, I’ve never watched The West Wing, so this means absolutely nothing to me.

The deluge of attack ads using Romney’s 47% speech begins

In May of this year Mitt Romney held a behind-closed-doors fundraiser for high rolling supporters.  He spoke candidly and passionately about the challenges he feels he faces in opposing Obama for the position of President of the United States.

Very unfortunately for Romney’s electoral prospects, there was an undercover reporter in the crowd who video recorded the speech and then held the recording until the moment when it could cause the largest possible amount of pain for the Republican candidate.

There are a huge number of policy-related reasons as to why many people felt the comments were unfair.  And there are even more as to why it is devastating for Romney’s hopes in winning in November.

The above video was the first attack ad out of the blocks.  It uses the same ‘vox-pop with iPad’ technique as Romney employed in his ‘Build‘ set of commercials.  It’s a fairly ordinary ad but the speed at which it was created and deployed is incredible – it was on air within 24 hours of the 47% video launch.

Obama’s SuperPac followed shortly afterwards with the effort below.  I’ve got a feeling these two ads won’t be the only ones to use Romney’s 47% against him…

Clegg apologises for making a promise

Nick Clegg, the Liberal Democrat leader who is in coalition government the Conservative Party, has released a video in which he speaks directly to camera with intensity, bordering on desperation, about his decision to abandon his promise to block any rise in tuition fees.

The apology comes two years after his party broke their pledge and in the form of “sorry we promised you something we couldn’t deliver on” as opposed to “sorry we broke our promise”.

Clegg’s delivery is good and he is undoubtedly feeling very sorry; whether that is genuinely about his betrayal of supporters or about his party’s polling is up for debate.

The video has sparked spoofs with ‘honesty subtitles’ which have proved popular.  One example here:

Unison – One is the loneliest number

I’ve just been sent an ad for Unison that I’d never seen or heard before which must have aired at least 5 years ago (thanks @ciaranward for sending).  I don’t tend to post historical work, but I thought this ad was so powerful that it deserved dusting off.

The great soundtrack carries the viewer through the relatively lengthy build up of the ad.  The performance of the “meek yet purposeful” cleaner character is superb and the ‘million person cough’ is just an outstanding creative vehicle for highlighting the benefits of trade union membership.

And comparing it to Unison’s latest effort (below) released a couple of weeks ago, which lacks any sort of idea aside from a visual treatment, it makes it look even better.