“If you’ve got a business… you didn’t build that somebody else made that happen”

Mitt Romney’s latest attack ad is slamming Obama for a speech he made towards the beginning of July that defended progressive taxation and the welfare state.

The clip used in this attack makes it sound like Obama’s questioning the integrity of small business owners.  However, neutral fact-checking organisations and news outlets are now almost universally agreed that he was instead referring to the fact that small business owners use infrastructure and services provided by the state.

It’s relatively common-place for campaigns to take quotations of an opponent out of context and use their words against them in ways that are dishonest.  Usually, fact-checking organisations step in and refute any dishonest attacks, after which the campaign quietly drops the slur whilst hoping that some of the mud slung has stuck.

However, Obama’s team are so spooked about how much traction the line of attack has had, despite the fact-checkers riding to his rescue, that they’ve released a rebuttal ad where the President defends himself.


The Democrat rapid response unit have made a montage of what has been dubbed ‘RomneyShambles’ – the phrase that has been coined to describe Mitt Romney’s thus far ill-fated visit to London.

The phrase ‘omnishambles’ is particularly popular amongst British politicos; it was brought to fame during the BBC’s political comedy “The Thick of It” and was used by Ed Milliband in the House of Commons in April 2012. 

As such the hash tag #RomneyShambles has been delighting the politico twitterati and has been trending all day.  Below is probably the best of the RomneyShamble images that have been doing the rounds.

Sarah Silverman’s Indecent Proposal

Sarah Silverman has an offer for Mitt Romney’s most generous supporter, Sheldon Adelson.

Silverman proposes that if Sheldon donates the $100 million that he intends to give to Romney’s campaign to Obama instead, she will ‘scissor’ the wealthy casino magnate whilst she wears a bikini.

In a video that is now no doubt the front-runner for “ad most likely to cause offense of 2012”, Silverman defines ‘scissoring’ as “traditional lesbian sex” and then goes on to demonstrate the action with a small dog.

Silverman is no stranger to campaigning for Obama in ways which push the boundaries of comic license; her 2008 video The Great Schlep won many plaudits but also ruffled some feathers.

However, the indecent proposal is far more extreme and I doubt it will have the same sort of mainstream appeal.  Despite its comic intention, the tone borders on aggressive.  Voters will question whether a political donor deserves to have such a brutal and overtly sexual attack levied against him.

Obama ad features Romney singing – Firms

Obama has released a new attack ad which features Mitt Romney’s singing voice – mixed to sound even more haunting – as a musical accompaniment to a series of statements which criticise the Republican candidate on his business and financial record.

The hollow singing combined with empty environments shown in the visuals create an eery and uneasy feeling in the viewer.

It’s a strong piece of negative advertising that has clearly touched a chord (sorry…) with the electorate as the video has had over 1 million views within 3 days of launch.  That’s a huge amount for any advert, but particularly impressive for a political ad which doesn’t have anything particularly shocking or amusing in its content.

Obama’s five financial lines of attack on Romney

Barack Obama’s campaign have released a Twitpic-friendly sized ad which makes five finance-related attacks on Romney.

It’s very simple and very brutal. 

The cleanliness of the art direction means that the attack doesn’t come across as too mean.  And the uncomplicated nature of the language in the copy gives the assertions weight.